L'Oréal is not deceiving consumers over its French roots, according to a recent ruling. US Federal Court Judge Analisa Torres dismissed a proposed class action lawsuit this week, stating that “a mere reference to Paris” is not enough to deceive consumers as to where a product is made. One of the company's brand names is  “L'Oréal Paris.” The plaintiff, Veronica Eshelby, accused the world's largest beauty company of misleading US consumers into belie...